Top 10 wine brands

5. Hardys 

Volume 2011: 9,200,000 9l cases
Volume 2010: 9,690,000 9l cases
Change 10-11: -5.3%
Brand owner: Accolade Wines
Head office: Reynell Road, Reynella SA, Australia
Tel: +61 (0)8 8392 2222
PR (UK): Fleet Street Communication +44 (0)20 7960 0228
Product range: Hardys Voyage, Hardys VR, Hardys Stamp of Australia, Hardys Nottage Hill, Hardys Crest, Hardys Oomoo, Hardys Chronicles, HRB, Sir James Sparkling, Eileen, Hardy, Thomas Hardy, William Hardy

In 2011 Hardys continued to raise its profile in the UK and other key markets with a mixture of above the line marketing, brand investment and key retailer support. In 2011 its sponsorship of the popular Channel 4 show Come Dine With Me continued. New adverts were launched for the beginning and end of episodes, and ad breaks. The brand, along with Echo Falls, has renewed its sponsorship for 2012. Investment in the brand also included a new label for Hardys Nottage Hill. The brand continued to support its customers’ commercial objectives, launching Hardys Bankside, a new exclusive for Morrison’s.

Hardys is also increasingly investing in key markets across Europe.

Hardy’s wine won an impressive six trophies, including the Australian Chardonnay trophy and the International Cabernet Sauvignon trophy, at the International Wine Challenge.

10 Responses to “Top 10 wine brands”

  1. Ricky johnston says:

    Offsale wines are always going to be in top 10 because they are cheap.. Where’s the top 10 on trade wines??

  2. Jamie says:

    Thanks for sharing. Great inspiration to the wine business. It is tough even to grow a brand to a million case level. Australia and US brands have really made it happen on the Global state. I wont be surprised to see a brand from Argentina in the list in few years. What you can take from here is ‘price, product, package and promotion’ makes it happen if you want to build the brand. We also want to add penetration separately here as lot of credit goes to their importers and distributors.

  3. sandy says:

    they are the top 10 BRANDS?? it is keating! Brands may include several different wines under it, if top Brand, which means all wines under that brand are top? if you say 10 top RED WINES, or 10 top WHITE WINES, or even 10 top Moscato/Shiraz (any particular taste), I would think it is more relavent and believeable.

  4. prince franklin says:

    drink and let drink

  5. Pedro says:

    @ricky johnston I think Ricky has a good point! I understand this includes both on-trade and off-trade! I think a ranking like this, but done according to value instead of volume could be very interesting, and im sure a french wine would pop into the ranking!

  6. ragahavendra reddy says:

    nice wines i belive country wines so thanks alot

  7. candy says:

    can anyone tell me the names of some red wines because this is the first time i wanna drink

  8. ro says:


  9. I think they’re not. I love wine an I ordered my favorite wine online and they are the best which is not listed here.

  10. Clarice Long says:

    I want to open a wine and spirits store in washington d.c. i saw the ten best wines i drink some of the ones on the list are these wines good to have in a wine store for the upper class

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