Wychwood gets even more fruity
Wychwood Brewery is adding two other fruit beers to its range, following on from its fiery Ginger Beard.
Snake’s Bite and Forest Fruits have been launched to meet a growing demand for flavoured alcoholic long drinks – a fast growing beer category.
Both brewed to 4.2% abv, Snake’s Bite is infused with cider apples, while Forest Fruits is blended with mixed berries.
Available in cases of 8 x 500ml bottles and stocked in Morrison’s, Tesco, Asda and Sainsbury’s. Chris Keating, marketing manager for Wychwood Brewery said: “These beers are different because they are created from a genuine beer base, offering more depth of flavour while still appealing to drinkers who enjoy a sweeter taste.”
The launch will be supported with social media and digital promotions, branded merchandise and a comprehensive trade and consumer PR campaign.