Former Constellation CEO launches online drinks retailer

New online wine and spirit retailer has been declared formally launched.

The UK-based retail operation, which was conceived by former CEO of BRL Hardy Europe and Constellation Europe Christopher Carson, promises to offer consumers “something different” and “demystify wine for the younger audience”.

Speaking of the business, Christopher said, “Mindful that there is a wealth of outstanding young talent seeking an opportunity to establish a career with a genuine chance to flourish, and noticing the advent of online sales growth and premium wines over £5 recording a 30% plus market share, there appeared to be a great recipe for a new business.”

Working alongside Christopher at is his son Jonathan, with support from Charlotte Hey, former publisher at the drinks business, and Nigel Barden, BBC food and drink broadcaster and the drinks editor for Reader’s Digest magazine.

“I strongly believe CellarVie Wines has the potential to offer consumers something different, and hopefully the website and our dynamic young team can breathe new life into the conventional perceptions of the wine industry,” added Christopher.

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