Heineken toasts the British pub

Heineken hailed the British pub industry as it revealed it has grown market share in the UK by 14% over the past year.

The group is also optimistic about its prospects for 2012 in the country, with business expected to be boosted by the Queen’s Jubilee, the London Olympics and the Euro 2012 football tournament.

However, the brewer also warned beer prices are set to go up this year, as it looks to pass on a 6% increase in its costs per hectolitre as the price of malted barley rises.

Heineken, the world’s third-largest brewer and the official beer sponsor of the Olympic Games, owns 1,380 British pubs after buying 918 from Royal Bank of Scotland last year.

Finance director Rene Hooft Graafland said: “The British pub has a great future. It is a great place to be. There has been a shake-out and many of the weak performers have gone.

“There is, of course, a shift in habits to off-premises drinking but this is happening everywhere, not just the UK.

“But the good pubs, those with good food, a good location and good guys behind the bar and, of course with the best Heineken beer,will succeed.”

Heineken, which also owns Amstel, Desperados and Strongbow cider as well as its flagship eponymous brand, said 2011 net profits before one-offs rose 9.2% to €1.58 billion (£1.32bn), ahead of forecasts.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Events & Admin Assistant

The Drinks Business
London SE1, UK

Brand Manager - Key Wine Partners

MMI Dubai
Dubai - United Arab Emirates

Business Development Manager

Bashall Spirits
Lancashire, UK

Territory Manager - London​

Cadrona Distillery
London, UK

Business Development Manager

Lucozade Ribena Suntory

Customer Marketing Manager

London NW1, UK

Export Assistant Co-ordinator - Maternity Cover

Speciality Drinks
Whitby Avenue, London NW10 7SF, UK

Customer Services Administrator - On Trade

Speciality Drinks
Whitby Avenue, London NW10 7SF, UK

Fruit Focus 2019

East Malling,United Kingdom
17th Jul 2019

International Bulk Wine and Spirits Show

San Francisco,USA
23rd Jul 2019

The Wine Show Chelsea 2019

London,United Kingdom
18th Oct 2019
Click to view more

The Global Riesling Masters 2018

View Results

Global Chardonnay Masters 2018

View Results

Click to view more