Top 10 Champagne trends for 2012

9. Houses will seek to emphasise specific sites and vineyards

 

December’s issue of the drinks business took a look at the growing number of single vineyard wines that exist today.

There are, of course, established favourites such as Clos de Mesnil and Clos des Goisses, but recent years have seen a rise – if not an outright explosion – in other large houses producing single-site wines. Billecart-Salmon, Taittinger and Mumm are high-profile additions and Lanson is set to join the club in 2012/2013.

One suggestion raised by Davies was that these wines could be used as “calling cards” for houses to showcase special plots and generate some interest for their own terroir, as is being done by the ever more numerous and bellicose growers.

However, supply will be small, constrained by limited availability of suitable sites, small production and continuing preferences for blending.

Single site wines could however add to the already-mentioned trend for blanc de blancs and noirs (remember Krug), with Mumm now sporting a Chardonnay/Pinot ying and yang in the shape of Mumm de Cramant and Mumm de Verzenay.

2 Responses to “Top 10 Champagne trends for 2012”

  1. This is a very exciting time for the Champagne industry!

  2. I’m delighted to see confirmation of the increasing interest in what are called Grower Champagnes but a little surprised that seems the on-trade is lagging behind the off-trade in the take up of these wonderful champagnes. To any on-trade outlets that are looking to differentiate themselves Grower Champagnes offer the lot: diversity of styles, wonderful food matching opportunities, fascinating stories to delight the customer, a chance for the sommelier to show his/her knowledge and last and certainly not least, a good margin. These champagnes don’t have to be sold at a huge discount and the quality of what’s in the bottle will not only please the consumer, but more than justify a price point that yields an attractive profit

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