Luxury Power 50

48. Yasuhisa Hirose

Age: 61

Hirose heads up Enoteca, Japan’s biggest player in Bordeaux’s en primeur market. With its 31 stores in Japan and three in Hong Kong, as well as a wholesale outlet, Enoteca has its home base of 130m population covered.

Founded in 1988, Clos des Papes, Vieux-Télégraphe and Sassicaia are among Enoteca’s impressive list of agencies, and draw many high-profile winemakers to Japan for dinners and tastings. Bordeaux accounts for a third of sales, but Enoteca’s range totals more than 1,000 wines.

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