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Budweiser unveils new campaign

In a marked departure from talking frogs and its notorious “Wassup” campaign, Budweiser has unveiled a significant national TV, outdoor and radio advertising campaign.

Central to the new “Grab Some Buds” creative is the promotion of "good times" and sociable sipping. “Budweiser is a heroic brand that goes hand in hand with the pursuit of great time,” said Iain Newell, Budweiser marketing director.

“By staking a claim to own the area of anticipation we are building on Budweiser’s iconic heritage and can take the brand into any drinking occasion relevant to 18-30 year old drinkers.”

The TV campaign, which launched during the Manchester United vs Manchester City FA Cup semi-final last month, is to be accompanied by four different 60 second radio executions starring various Bud "coaches" who warn against missing out on “good times”, digital media and an outdoor advertising initiative that goes live nationwide from 27 June.  

Ben McFarland, 13.05.2011

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