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National Wine Month consumer website goes live

National Wine Month has launched its consumer-facing website “Make Time for Wine”, which is designed to take the average wine drinker beyond their normal wine boundaries and to explore the wide variety of wines available in the UK.

The website will allow users to engage with the industry initiative – which runs through the month of May – find out about events in their area throughout May, as well as learn more about wine, competitions and retailer activity.
Ian Harris, chief executive of Wine and Spirit Education Trust and co-ordinator of National Wine Month, said: “The aim of the ‘Make Time for Wine’ website is to engage consumers and increase their enjoyment of wine.

“To coincide with the launch of the website, the digital communications programme of the campaign is also underway, with Facebook and Twitter sites now live. These pages are intended to get people involved in National Wine Month and communicate via all platforms what we are doing.”
Twitter and Facebook will host regular feeds and updates about National Wine Month. These pages will be highlighted through all media relations, along with support from industry leaders, helping to drive the viral marketing aspect of the campaign.
Harris added: “Obviously we want to encourage the industry as well as consumers to follow us on Twitter @WineMonth and Like us on Facebook to really add to the success of the campaign.

“We are now a month away from National Wine Month and there has been fantastic support from the trade so far.

“There is still time for companies to get involved with the initiative and utilise the tools and information available on the trade website in order to create a peak of awareness for wine in May to the benefit of their own businesses.”

Alan Lodge, 06.04.2011

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