Leaning towards success
Pisa is a new liqueur brand from Harvey Miller Wine & Spirits Agencies. Imported from Pisa, Italy, this 24% ABV liqueur combines the flavours of almonds, pistachios and hazelnuts. It will be available in the UK, Ireland and duty-free markets, with an RRP of £14.49 for 70cl.
Pisa’s leaning-tower packaging reflects its place of origin, where its primary nut ingredients are traditionally grown. The drink itself is being marketed as suitable for cocktails, coffee, or over ice. There are also plans to release a Pisa Cream Liqueur before the end of the year.
Clinton Cawood, 27/06/07