Retail news: Tesco range change

Tesco is planning to increase the range of wines in its Express and Metro store formats. Dan Jago, new category director for beers, wines and spirits at the supermarket told the drinks business, “I hope that by the autumn there will be a different range.

There is a need for core brands to be there but also a need for a more diverse range that is tailor made to the location and the demographics of the people who shop in those stores. So, there’s no reason why our fine wine range shouldn’t have a very limited selection in Express stores as well. There might be three or four from this – for example, a Central Otago Pinot Noir, a good Claret, a nice Burgundy, and really good Californian Chardonnay. Just because people are shopping in an Express format doesn’t mean they don’t want to spend £15/20 on a really great bottle of wine to take as a present
or for dinner.”

© db July 2006