This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Pinky Vodka
Reborn Pinky brand aims to perk up top-end vodka market
Product name: Pinky Vodka
Contact details: Boutique Brands, 020 7792 9008
With its straight-sided, clear-glass bottle, black label and pink spirit, Pinky is a striking product for any category, and a real break from the usual premium vodka packaging formats. Subtle touches include spiky writing, to represent the thorns of a rose and, according to Intesar Haquani, managing director of Boutique Brands, designer Vivienne Westwood was so taken with the appearance of Pinky she wanted to serve it at her Christmas party. The vodka is a reincarnation of the Seriously… Pinky vodka lauched a few years ago, although the distinctive pink spirit now has a slightly milder flavour in contrast to its more extreme new guise. The product is aimed at top members clubs, in particular those bars pushing vodkas by the bottle, while Haquani hopes Pinky will perform well in the off-trade too. The recommended retail prices is £24.99-£27.49.