This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Martini Signs Clooney
As part of a £2m nationwide campaign, the new Martini advertisements will star George Clooney.
Never ones to miss an opportunity to ogle pictures of George Clooney, the news that Martini is returning to our screens this Christmas cheered a dreary Monday morning, for the female half of the db team anyway.
As part of a £2m nationwide campaign, the new Martini advertisements will star gorgeous George and British actress Lisa Snowdon. Breaking on December 1, during the ITV drama Doc Martin, there will be a full 30-second ad as well as a 10-second cut-down to increase impact in the run-up to Christmas. In total there will be 450 transmissions.
“Martini sells around one third of its annual sales in this period, so it is vital for us to have strong national presence,” says Caroline Herbert, marketing manager for the vermouth. The ads will be supported by a direct mail campaign and the launch of a UK-specific website, http://www.martini.co.uk