Shoppers are revolting

These savvy consumers take a more individual and personal approach to their choices and are rebelling against mass marketing. 

A BRITISH Lifestyles report published recently by consumer market analyst Mintel International Group Ltd shows Britain harbouring a new breed of shopper – the rebellious consumer.

These savvy consumers take a more individual and personal approach to their choices and are rebelling against mass marketing. 

Of 1,528 adults questioned across Britain, Mintel’s research found that, we are rebelling against the pressure to buy the so-called must-have gadgets and taking a more traditional approach to grocery shopping by supporting local traders and markets rather than always heading to the nearest large supermarket.

A consumer with a mind of their own? Good news for independent retailers, it would seem.