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Naughty but nice
"We knew when we released Solidarnosc that it would become a strong performer in the premium pouring brand market and our sales prove this,"
FOOD Processing Young Enterprise of the Year winner, Naughty Boy, has announced that sales of its Solidarnosc and Solid XS vodkas have hit half a million bottles.
By the end of December this year the young company forecasts that three-quarters of a million bottles of Solidarnosc will have been purchased along with more than 50,000 magnums of its super-premium Solid XS.
"We knew when we released Solidarnosc that it would become a strong performer in the premium pouring brand market and our sales prove this," says Naughty Boy’s managing director, Ladi Delano.
"We are looking forward to building on our existing sales and aim to sell over one million cases worldwide by March 2006."