Cono Sur, the official wine of Le Tour de France in the UK, used the Olympic Velodrome in London to launch its 2015 marketing campaign.
Cono Sur has extended its partnership with the Tour de France by three years after last year’s deal helped the Chilean brand achieve record UK growth.
A whirlwind pictorial tour of Chile’s wine lands taking in devils, palm trees, Mapuche sculptures, bicycles, geese and vanilla skies.
Chilean Pinot Noir pioneer Adolfo Hurtado of Cono Sur believes the examples being made in Chile have more concentration than those from New Zealand.
While many changes are taking place within Chile to improve grape quality, it is the increasingly extreme plantings that is the most remarkable development.
Chile’s Pinot Noirs are rapidly improving in quality, helped by ageing vines, cool-climate coastal locations, and a couple of Burgundian winemakers.
Chile’s coastal Maule could become the latest hot spot for top-end Pinot Noir as two new projects promise to prove the quality of the area.
The success of this month’s Tour de France Grand Départ has helped boost UK sales of the event’s official wine sponsor Cono Sur by 73.6%.
From Coonawarra to Chile, we pick out the highest performing medallists in the inaugural drinks business Global Cabernet Sauvignon Masters 2014.
Concha y Toro has embarked on a mission to double its UK business to 10 million cases annually in the next five years.
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