As Concha y Toro reaps the rewards of its brands’ high profile sponsorship activity in the UK, the group has outlined plans to build on this momentum.
Aurelio Montes is planning to create a high quality Riesling with the help of a winemaker from the Mosel, because Chile lacks expertise with the grape.
Concha y Toro is now the supplier of the UK’s best-selling Cabernet Sauvignon, Pinot Noir and Malbec.
Cono Sur, the official wine of Le Tour de France in the UK, used the Olympic Velodrome in London to launch its 2015 marketing campaign.
Cono Sur has extended its partnership with the Tour de France by three years after last year’s deal helped the Chilean brand achieve record UK growth.
A whirlwind pictorial tour of Chile’s wine lands taking in devils, palm trees, Mapuche sculptures, bicycles, geese and vanilla skies.
Chilean Pinot Noir pioneer Adolfo Hurtado of Cono Sur believes the examples being made in Chile have more concentration than those from New Zealand.
While many changes are taking place within Chile to improve grape quality, it is the increasingly extreme plantings that is the most remarkable development.
Chile’s Pinot Noirs are rapidly improving in quality, helped by ageing vines, cool-climate coastal locations, and a couple of Burgundian winemakers.
Chile’s coastal Maule could become the latest hot spot for top-end Pinot Noir as two new projects promise to prove the quality of the area.
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