British heavy metal group Motörhead has released a bag-in-box Shiraz modelled to look like a guitar amplifier.
The majority of UK consumers look favourably on screw cap, bag-in-box and lower alcohol wines, although price promotions poses a big threat to brand loyalty.
A trend is developing for boxed wine aimed at women in the shape of a handbag in a bid to boost the packaging’s unfashionable image.
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