Bars and restaurants should be more upfront about serving bag-in-box wines to customers in order to change public perception, a wine retailer has claimed.
UK importer Awin Barratt Siegel is planning to introduce a sparkling and bag-in-box Riesling from two of Germany’s most well known and respected producers.
Swedish company Vernissage has started selling its boxed wines shaped to look like designer handbags in the UK due to unprecedented consumer demand.
British heavy metal group Motörhead has released a bag-in-box Shiraz modelled to look like a guitar amplifier.
The majority of UK consumers look favourably on screw cap, bag-in-box and lower alcohol wines, although price promotions poses a big threat to brand loyalty.
A trend is developing for boxed wine aimed at women in the shape of a handbag in a bid to boost the packaging’s unfashionable image.
© 2016 Union Press Ltd | Unit 122, 30 Great Guildford Street, London SE1 0HS, UK | Registered in England and Wales No. 03606414 | Tel: +44 (0)20 7803 2420