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First UK store for top Champagne brand |
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Moët & Chandon is opening its own boutique in central London next month. The UK’s first temporary Champagne store, the Atelier Moët, will open for the Christmas period and will offer customers the chance to personalise bottles of the Champagne using Swarovski crystals.
 Inside the store, customers will have the opportunity to watch artisans apply crystals onto the bottles by hand. This personalised service will be available using the standard 75cl Champagne bottle as well as larger bottles, up to the 1,500cl-capacity Nebuchadnezzar.
The store will open on New Bond Street, home to expensive designer labels such as Dolce & Gabbana and Armani. With such a high average annual rate per square foot, New Bond Street is one of the most expensive places in the world to rent retail space.
The Atelier Moët will open from 3 to 28 December on 70 New Bond Street, London from Wednesdays to Saturdays. Click here for more details.
Jane Parkinson 12/11/08
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