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Champagne Telmont plans bottles in ‘193,000 shades of green’
Plans have been released to produce 193,000 wine bottles in a variety of shades, as part of Champagne Telmont’s sustainability strategy.
The move is part of the house’s ‘In the Name of Mother Nature’ project, which aims to see Telmont, the Champagne house with Hollywood actor Leonardo DiCaprio among its investors, become a climate positive producer by 2030 and net carbon positive by 2050.
Following its previous campaigns to reduce packaging and lightweight its bottles, the Champagne house is now delivering its “193,000 shades of green” plans.
This will see the company use the glass produced during the transition between two different shades. When manufacturing glass, a certain amount does not match chromatic standards.
But Telmont has developed a multitude of variations on the main Champagne colour transition. As a result, 193,000 bottles in shades ranging from green to cinnamon will be released each year.
Energy
The glass packaging, which is made by Verallia, will result in a large amount of energy and resources being saved due to the lowering of the costs of production.
Last year, the same firms successfully completed testing of the lightest Champagne bottle ever made, weighing 35g less than today’s standard sparkling wine bottles. The eco-friendly bottle has a record weight of just 800 grams, making it 35 grams lighter than today’s standard Champagne bottles while retaining the glass’s resistance to gas pressure.
Champagne Telmont carried out its test phase on 3,000 bottles over the past year, and is now expanding production for a first batch of 30,000 of these 800-gram bottles.
Elegance
Telmont also believe that the 193,000 shades matches both the Champagne house’s traditional commitment to an elegant bottle, and the firm’s new ecological responsibilities.
Speaking about the move, Ludovic du Plessis, president of Maison Telmont said: “In 2024, Telmont reinvents green and glass! “193,000 shades of green” exemplifies our philosophy. For us, sustainability is not a limit or a constraint, but a ground for creativity and innovation.
“Every shade of green is a symbol of our commitment to the environment. We’re not just changing the color of our bottles, we’re trying to transform the wine industry, one shade at a time. In the Name of Mother Nature!”
Nature
Telmont has already undertaken numerous initiatives as part of its framework established in June 2021, with a focus on rethinking packaging.
Telmont has eliminated all gift boxes and bespoke bottles, which are often heavier with a larger carbon footprint.
All transparent bottles — made from 0% recycled glass — have been replaced with green Champagne bottles made with up to 87% recycled glass.
Verallia first initiated a reduction in Champagne bottle weight ten years ago, reducing it from 900 to 835 grams. The glass used must withstand a significant amount of gas pressure — twice that of a car tire — in order to safely house and age the sparkling wine, without risk of breaking.