The top 10 rum brands30th September, 2013 by Becky Paskin
From Puerto Rico to Cuba and the Philippines, we track the biggest brands behind one of the world’s great party spirits.
One of the world’s largest spirit categories, rum is showing no signs of slowing down, with a 17% rise in global volumes predicted between 2011 and the end of 2016.
The same can be said for most of the rum brands included in our list of the world’s largest by volume (those that responded to requests for information). We’ve included both international and domestic brands in this run down, but while some massive volume increases were reported from the domestic brands, only two international rums that sell over 1m cases annually reported positive growth.
As reported in The Spirits Business in February, it would seem the rum category is breaking free of its party image and moving toward a more premium product with spiced varieties pushing the brands forward.
Click through the following pages to discover which are the world’s largest rum brands.