Hitler wine shocks tourists

6th August, 2013 by Gabriel Stone

A range of Italian wines whose Fascist imagery sparked controversy a year ago has attracted further condemnation after reappearing on the country’s shelves.

Hitler wineA Norwegian couple on holiday in the coastal town of Rimini are reported to have spotted the bottles, which were adorned with images of Adolf Hitler, Benito Mussolini and a swastika, displayed on a shop shelf.

Speaking to English language website The Local, Paret Håvard said: “I was surprised that there was a market for something like this, because I thought that even in Italy, the market couldn’t be so big that it was economic to produce this kind of wine.”

Last year the same range of wines was removed from a Veronese supermarket in response to a complaint from a US tourist. At the time, the brand attracted condemnation from Italy’s integration minister Andrea Riccardi, who said that its presence “offends the memory of millions of people and risks compromising the image of Italy abroad.”

The wines form part of an “Historical Series” produced since 1995 by Udine-based company Vini Lunardelli. According to the firm’s website, the 50-strong collection is designed to “remind us of the lives of celebrated personages of Italian and world political history,” including Che Guevara, Winston Churchill, Karl Marx and Napoleon Bonaparte.

Available to order online, the “cult” collection features “Der Prosecco Vom Führer” at €9.90, a “Grappa Del Duce” at €12 and a “Napoleone I” Pinot Grigio at €8.00.

Responding to the furore over his company’s wines, owner Alessandro Lunardelli told The Local that the products were usually bought by tourists as a “joke gift”, adding: “it’s not meant to offend anyone.”

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

London Sales Executive

VDS UK Ltd
London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more