Hitler wine shocks tourists

A range of Italian wines whose Fascist imagery sparked controversy a year ago has attracted further condemnation after reappearing on the country’s shelves.

Hitler wineA Norwegian couple on holiday in the coastal town of Rimini are reported to have spotted the bottles, which were adorned with images of Adolf Hitler, Benito Mussolini and a swastika, displayed on a shop shelf.

Speaking to English language website The Local, Paret Håvard said: “I was surprised that there was a market for something like this, because I thought that even in Italy, the market couldn’t be so big that it was economic to produce this kind of wine.”

Last year the same range of wines was removed from a Veronese supermarket in response to a complaint from a US tourist. At the time, the brand attracted condemnation from Italy’s integration minister Andrea Riccardi, who said that its presence “offends the memory of millions of people and risks compromising the image of Italy abroad.”

The wines form part of an “Historical Series” produced since 1995 by Udine-based company Vini Lunardelli. According to the firm’s website, the 50-strong collection is designed to “remind us of the lives of celebrated personages of Italian and world political history,” including Che Guevara, Winston Churchill, Karl Marx and Napoleon Bonaparte.

Available to order online, the “cult” collection features “Der Prosecco Vom Führer” at €9.90, a “Grappa Del Duce” at €12 and a “Napoleone I” Pinot Grigio at €8.00.

Responding to the furore over his company’s wines, owner Alessandro Lunardelli told The Local that the products were usually bought by tourists as a “joke gift”, adding: “it’s not meant to offend anyone.”

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Supply Chain Supervisor

Speciality Drinks
UK, UK

Sales Manager

Stilnovisti
London, UK

Regional Key Account Manager - On Trade

Lanson International UK
South of England, UK

Private Account Manager

Jeroboams Wine Merchants
London N1, UK

Sales Role

JF Tobias
London, UK

Events Assistant

Decanter
London, UK

Head of Marketing

Decanter
London, UK

Market Manager - Asia

Wines of South Africa
China,

Administrative Assistant – Private Clients

Howard Ripley Ltd
Barnes, London, UK

Sales Account Manager

Berkmann
Buckinghamshire, Oxfordshire, Berkshire, UK

Prosecco Springs

London,United Kingdom
26th Apr 2018

Spirits & More

Rome,Italy
19th May 2018

db Awards 2018

London,UK
23rd May 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more