Meantime launches College Beer Club23rd December, 2010 by db_staff
Following the 2010 opening of both its new state-of-the-art brewery and award-winning boutique beer bistro, Meantime Brewing has announced the launch of its new College Beer Club.
Aimed squarely at craft beer connoisseurs and named after Meantime’s new brewery based at The Old Royal Naval College in Greenwich, membership of this aficionados’ society is capped at just 500.
Each month, members will receive two of Meantime’s signature 750ml Champagne-style bottles; corked, wired, individually numbered and containing beer that will have been brewed exclusively at the Old Brewery by Meantime for its club members.
The beers will be accompanied by comprehensive tasting notes which explain the history and origins of each beer and the inspiration behind why Meantime chose to recreate each historic brew as part of its ‘forensic brewing’ programme – designed to recreate old recipes, revisit old ingredients and explore old brewing techniques.
The first beer is an Imperial Russian Stout that weighs in at a mighty 13.4% abv. “Some beers will be wood aged, yet others will be opportunities for Alastair Hook to demonstrate the creative flair that has made him widely regarded as one of the most innovative brewers in the world today,” said Meantime’s marketing director Peter Haydon. “When you join the College Beer Club, you are not just buying beer you are buying a first class ticket on a journey of discovery.”
Membership of the club costs £350.00 per annum and, in addition to their monthly beers, members receive a introductory pack containing sampling glasses, a copy of Meantime’s Beer Appreciation Guide, a taste notes folder and a membership card which unlocks a wide range of member benefits including exclusive brewery tours, brewmaster’s dinners, tutored tastings, and a range of exclusive events and offers with Club’s affiliate organisations including the Courtauld Institute of Art, the Sir John Soane Museum and 86 St James.
Ben McFarland, 23.12.2010