One of the pioneers of the pink gin sub-category, Pinkster, has invested a six-figure sum in order to refresh its packaging and unveil a creative campaign entitled 'The Dos and Don'ts of pink gin'.
Sales of canned wine are soaring in the US, with year-on-year sales currently up 43% as consumers become more open-minded to alternative packaging for wine.
AB InBev-owned German beer brand Beck's, in partnership with creative agency Serviceplan, has launched a new aluminium beer can which is shaped like a Champagne flute.
The winery of US film director and winemaker Francis Ford Coppola has made its 2017 Diamond Collection Pinot Noir available in cans, marking the first time it has released a red wine in such a container.