Packaging

Bordeaux’s ‘first’ wine with augmented reality label unveiled

Saint-Estèphe-based Château Laffitte Carcasset has unveiled what it claims is Bordeaux's first wine with an augmented reality label, which tells the story of the privateer Jean Lafitte. 

Sparflex launches augmented reality sparkling wine foil

Wine packaging specialist Sparflex has teamed up with the SnapPress app to develop a sparkling wine foil capable of being brought to life through augmented reality. 

Carlsberg’s paper beer bottle: Questions answered

Following the announcement by Carlsberg that it had designed the "world's first paper beer bottle", we asked the companies behind the project just how eco-friendly the product really is. 

Portman Group upholds complaint against ‘irresponsible’ cider branding

Drinks regulating body the Portman Group has told retailers not to sell a cider from Newquay because its packaging seems to "irresponsibly" play on suicide.

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