Sustainable wine packaging needs to be ‘more Tesla than Tide’

Lockdown has given ‘alternative’ wine packaging an opportunity to thrive, but the industry needs to take heed of companies like Tesla if it is to challenge the glass bottle, believes one ambitious start-up.

Sponsored: Redefining packaging

Packaging is a canvas that can help your brand tell a million and one stories, stimulate the senses, and influence how consumers feel about your products.

Bardinet unveils new look

Brandy producer Bardinet has revealed refreshed packaging, with a an update bottle shape and labels, and a new advertising campaign centred around ‘French passion’.

Sponsored: Designs get noticed, feelings sell

There is more to packaging than good design; it’s an opportunity to stimulate the senses, which is why CANPACK helps its clients produce packaging that tells a story and makes consumers feel something.

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