Packaging

Pinkster invests six-figure sum in pink gin as category blossoms

One of the pioneers of the pink gin sub-category, Pinkster, has invested a six-figure sum in order to refresh its packaging and unveil a creative campaign entitled 'The Dos and Don'ts of pink gin'.

Canned wine sales up 43% in America

Sales of canned wine are soaring in the US, with year-on-year sales currently up 43% as consumers become more open-minded to alternative packaging for wine.

Beck’s releases beer can shaped like a Champagne flute

AB InBev-owned German beer brand Beck's, in partnership with creative agency Serviceplan, has launched a new aluminium beer can which is shaped like a Champagne flute.

Francis Ford Coppola releases Pinot Noir in a can

The winery of US film director and winemaker Francis Ford Coppola has made its 2017 Diamond Collection Pinot Noir available in cans, marking the first time it has released a red wine in such a container.

Top 10 drinks trends for 2017

February 7th, 2017

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