Queen presented with ‘Cardbordeaux’ bottle

A specially-created cardboard bottle sporting the Union Flag, King Charles III’s cypher and the crest of Bordeaux was presented to Queen Camilla during the royal visit to France last week.

 

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The postponed visit of King Charles III and Queen Camilla last week was one that featured a great deal of fine wine. The state banquet at Versailles saw magnums of Pol Roger Sir Winston Churchill 2013 and double magnums of Château Mouton Rothschild 2004, while the royal couple capped off their time in Bordeaux with a visit to Château Smith Haut Lafitte in Pessac-Léognan.

However, it was while in Bordeaux that the Queen came in contact with something somewhat less traditional in the world of wine – alternative packaging. At a Franco-British trade event at Place de la Bourse last week, Frugalpac CEO Malcolm Waugh presented a bottle with a difference to the Queen.

Made from 94% recycled cardboard, and supposedly five times lighter than a traditional glass one, this particular Frugal Bottle, manufactured in Ipswich, was designed specifically for the occasion, and features a blurb in French detailing its environmental credentials.

Within it is a Bordeaux wine, though no further details on the origin of the grapes, composition of the blend, or winemaking in general were disclosed.

Apparently, according to a press release from Frugalpac, the Queen took two of the special bottles away with her.

La Bouteille Qui Cartonne, the first French brand to adopt the Frugal Bottle, will apparently soon be releasing its own Bordeaux, Château La Croix Du Moulin Bordeaux 2020, in the cardboard bottle. The packaging is now used by more than 35 drinks brands in 25 countries.

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