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Sea Change wine strikes Virgin Atlantic deal

Sustainable wine label Sea Change will see one of its wines poured for the airline’s Upper Class passengers as a result of a new partnership.

A red wine made from Italian grape variety Negroamaro will feature on Virgin Atlantic’s Upper Class menu from 6 September; a result of a new partnership established between the airline and wine label Sea Change.

Sourced from Puglia, the wine is “bursting with red fruit and sunshine”, according to the wine brand. Suitable for vegetarians and vegans, the 12% ABV wine is said to be medium-bodied with soft tannins, and “a real crowd pleaser”.

It also comes with some bone fide eco credentials.

As with the entire Sea Change range, Negroamaro has minimal packaging with no plastic wrap covering on the bottle neck. It features a natural cork closure and the materials for the bottle labels are sourced from sustainably managed forests and made partially from grape waste.

The dolphin illustration on the label is designed to raise awareness of the impact of plastic pollution on our oceans.

Furthermore, Sea Change donates a percentage of every bottle sold to marine conservation charities.

“Our ethos is to offer consumers wines that don’t just taste good but also do good, and Virgin Atlantic’s mission to showcase brands onboard that make sustainability their mission means we are a great match,” said Simon Rolfe, director, Sea Change.

“We’re excited to offer Upper Class passengers a chance to enjoy our wine and support the amazing work of our marine charity partners at the same time.”

Founded in 2018, Sea Change has raised €350,000 in donations towards marine conservation and the fight against plastic pollution through its partnerships with charities including Ocean Generation, Sea-Changers and the Olive Ridley Project.

“Partnering with Sea Change wine means supporting their mission of promoting sustainability and ocean conservation,” said Shiada Drysdale, beverage lead for Virgin Atlantic.

“We are aligned in our vision to reduce the impact of single-use plastic by working with partners who are using recycled, recyclable and lightweight materials in their packaging.”

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