Marketing

McGuigan invests six-figure sum in London Underground ads

Australian wine brand McGuigan is investing a ‘six-figure sum’ in advertising on the London Underground from September to October this year.

Miller Lite partners with Detroit Lions

Beer brand Miller Lite has signed a sponsorship deal with NFL franchise the Detroit Lions, including a taproom at the team’s new stadium.

The Co-op rolls out wine pouches and smaller formats

UK convenience retailer The Co-op is set to expand its range of smaller formats and embrace new formats in order to boost the options for convenience shoppers, it has revealed.

Majestic to boost own-label wine range by 15%

Majestic is looking to boost its range of own label wines to around 20% of its portfolio as it puts a greater emphasis on its Definition and Majestic Loves ranges. 

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