Marketing

Carlsberg launches £15m ‘Danish’ campaign in the UK

Carlsberg has launched a £15 million integrated marketing campaign aimed at revitalising and repositioning its Carlsberg and Carlsberg Export brands in the UK at a more premium level by emphasising its Danish roots.

Seventh Malbec World Day kicks off in Buenos Aires

This weekend will see the seventh Malbec World Day take place, with activities and promotions planned throughout the world to celebrate Argentina's flagship variety.

Wine Society rolls out Click & Collect to boost appeal to millennials

The Wine Society has launched a next day click and collect service for its members, as it ramps up its appeal to younger discerning wine consumers.

Graham Norton’s wine expands its UK and US distribution

Chat show host Graham Norton’s wine brand has launched in two of the US and UK’s largest retailers as it eyes up sales of 1.5 million bottles.

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