Marketing

Copestick Murray looks to entry-level generics to mitigate frost price hike

Copestick Murray is planning to launch entry-level generic red and white ‘house’ blends in anticipation of a price hike on varietal European wines caused by the late Spring frosts.

Lanson prepares for summer of sport

Champagne Lanson has announced its line-up of summer activities, including sporting tie-ups and new releases.

Champagne Deutz steps up UK marketing efforts

Champagne Deutz has launched a PR and marketing campaign to raise its profile in the UK on-trade, with sommeliers key to its strategy.

db’s guide to this year’s London Wine Fair

This year's London Wine Fair, held at Olympia, will emphasise the practical, with masterclasses, briefings and tastings aplenty. db looks at what is on offer at the three day event that starts next week.

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