Marketing

Beck’s releases beer can shaped like a Champagne flute

AB InBev-owned German beer brand Beck's, in partnership with creative agency Serviceplan, has launched a new aluminium beer can which is shaped like a Champagne flute.

More men than women buy Prosecco in the UK

Research from the Consorzio Tutela Prosecco DOC has debunked the commonly held stereotype that Prosecco appeals more readily to women than men, revealing that in fact more men in the UK buy Prosecco than women.

Whitley Neill trials drinkable gin mist in London

Gin producer Whitley Neill is trialling a drinkable gin mist across several locations in London this weekend, using mechanical orbs designed by experiential events company Lick Me I’m Delicious that vaporise gin. 

Monkey Shoulder takes ‘cement mixer’ on the road

William Grant & Sons is taking a novel approach to marketing its Monkey Shoulder whisky brand, taking a "pimped out" cement mixer on the road to encourage consumers to try their Scotch mixed.

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