Guinness personalisation goes viral
Guinness fans have started sharing videos and images of their personalised selfies that can now be printed onto the head of foam of a pint of “The Black Stuff”. But where can you make this year reality? db reveals all.
The viral trend, which is going viral on social media platforms, is named ’the Stoutie Experience” and echoes the latte art trend.
‘Selected venues’
Speaking to the drinks business about the trend for personalised pints, a Diageo spokesperson said: “The Stoutie Experience is available at selected venues including the Guinness Storehouse and Open Gate Brewery at Covent Garden.”
The Guinness Storehouse in Dublin’s experience in particular is located on the fourth floor, where Guinness fans can pay for the feature which costs approximately €6–€8 extra on top of their standard pint cost and also offers the drinker not just a photo opportunity but also has a halo effect on the brand due to each pint essentially acting as marketing for Guinness and driving sales, interest and intrigue as well as assists in boosting visitors to the venue.
Examples of the Stoutie Experience can be viewed online across platforms such as X and Meta via Instagram with beer fans showcasing their individual artworks.
Showcasing the possibilities of new technology
The move also pushes the stout category firmly into the future technology segment, assisting in its appeal for new audiences across generations as well as reiterates its versatility in the world of art, culture, virtual printing and AI.
The Diageo spokesperson told db that the Storehouse was not the only venue offering the experience and also hinted that “selected venues” would also begin benefitting from the kit making beer personalisation possible.
I never knew this was even a thing. pic.twitter.com/UZLNKVoDfY
— Planet Of Memes (@PlanetOfMemes) March 19, 2026
Diageo recently revealed that Dublin’s Guinness Storehouse pulled out all the stops to host St Patrick’s Day with an eight-day celebration as part of a big ticketed experience to wow guests at a time that Guinness was gaining traction across the marketplace.
3D printing
However, the “Stouties” have been made possible by the Ripples technology, which combines patented 3D printer mechanics with Ink-Jet printing. The images are printed using natural malt extract.
Describing the experience, Ripples CEO Yossi Meshulam explained: “Ripples is known for offering brands the possibility to create unique, personalised consumer experiences by printing image or photo content onto foam-topped beverages. We are thrilled to partner with Guinness for “The Stoutie” launch – exciting beer lovers by making their beverage unique.”
Meshulum pointed out that “together, we are creating ripples of enjoyment at the home of Guinness in Dublin. Today, we are also excited to announce the EMEA commercial availability of the Ripple Maker PM used to power the Stoutie at the Storehouse, and set to create ripples of enjoyment across the world.”
Reaching new audiences
The brand has also leaned in to greater cultural and kudos-raising cues to reach new audiences with recent examples of its tue-ups with fashion brands after Diageo collaborated for a second time with the designer Jonathan Anderson to create a new capsule collection for the JW Anderson fashion brand. Alongside this, the brand has also made strategic links with London-based lifestyle brand Lazy Oaf to release a limited-edition streetwear collection also raising its iconography and wearable visual retro marketing appeal among new consumers.
Growing appeal
Last November, db identified the growing stout and porter trend elevating the beer style and assisting in amplifying its image among next generation consumers. The strategic alignment of its progress, not just to a new demographic of more youthful drinkers but also in its growing appeal to women has also been well documented. As the brand goes from strength-to-strength, amid its Netflix series the House of Guinness being aired, Diageo has been careful to detail its heritage, popularity in a historical sense and also boost its growing appeal.
db has reached out to Diageo for further information on its next moves for the brand to assess its strategic growth and also hear more about how it plans to grow its market share in future while building both credibility, excitement and interest.
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