Boutique Tuscan winery expands further into Asia
Bertinga’s director of sales and marketing is optimistic about growing demand for its Tuscan wine, as the producer launches in The Philippines, India and Indonesia. Rebecca Lo reports.
Bertinga, a boutique Tuscan winery located in the heart of the Chianti Classico region, has kicked off 2026 with a firm focus on the Asian market.
In recent years, the winery’s contemporary interpretations of Gaiole terroir have rapidly expanded across the globe, securing its reputation as a Super Tuscan star. The producer celebrated its 10th anniversary in 2025, and in the same year, was also named among Forbes’ Top 100 Iconic Wineries.
Now it is poised to move further into emerging Asian markets following strong performance in more established territories such as Hong Kong, Singapore and South Korea.
Growing ‘interest, demand, excitement’
Bertinga is now represented in India through Tannins, in the Philippines through Happy Living, and in Indonesia through Oliva, meeting increasing demand for premium Italian wines in developing Asian markets.
Luca Vitiello, Bertinga’s director of sales and marketing, was encouraged by importers and trade partners he met during two extensive tours to Asia in 2025. “It is always a pleasure to travel to Asia, but these past years have been exceptional,” he said.
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“Everything has accelerated: interest, demand, excitement. Asia-Pacific is paving the way for an important chapter in Bertinga’s future. And we are only at the beginning.”
Gaining traction in South Korea
In South Korea, Bertinga’s rise was propelled by its feature in popular Netflix programme Culinary Class Wars, helping to boost its visibility amongst trend-conscious young consumers.
After Four Seasons Hotel Seoul added Bertinga’s Sassi Chiusi to its wine list, it quickly gained traction as a by-the-glass option.
“Bertinga fits seamlessly into Seoul’s top tier restaurant scene,” said Sarah Soo-Kyung Henriet, Nimbility’s head of Korea. “The style, precision and energy of the wines make them ideal for by-the-glass offerings, and sommeliers have embraced them as a perfect match for the city’s elevated cuisine.”
Indonesia’s high-end market
Indonesia is touted to be Bertinga’s next hotspot. Working with Oliva, Bertinga will be able to leverage the Jakarta-based importer and distributor’s expertise in premium imported food and beverages to activate its wines.
Through Oliva, Bertinga can access targeted outlets and key trade buyers in Indonesia’s hotel, restaurant and catering sector along with specialty retail channels.
Oliva is planning to introduce Bertinga through a soft launch targeting high-net-worth individuals. Though its portfolio has previously emphasised gourmet foods, Oliva’s distribution infrastructure and trade relationships offer key support to imported wine labels such as Bertinga.
“We anticipate that Bertinga will be immediately recognised as a world class Tuscan newcomer,” said Randy Phon, director with Oliva. “The brand is poised for a bright future in Indonesia and is expected to become one of the most talked about Italian wines in the country.”
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