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Aldi boosts gin and rum ranges
UK discounter Aldi has added two new gins and rums to its line up, available from today.
The two new gin expressions, Mediterranean Orange and Sicilian Lemon (rrp: £12.99), have been added to the retailers Greyson’s label from today. The new skus are being pitted as going head-to-head with two limited edition Diageo’s Gordons in the same flavours, which launched in February and April last year.
The retailer has also launched two new flavoured rums – a Tropical Pineapple Rum and Raspberry Mojito Rum (rrp: £14.99).
Julie Ashfield, managing director of buying at Aldi UK said rum had “grown massively in popularity over the past few years” and the team were excited to offer new and exciting flavours to meet growing demand.
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