Whisky retailer hits the web
The UK’s largest whisky retailer, World Duty Free, has launched a website for its World of Whiskies store, offering a range of added benefits to customers who register as members on the site.
UK airport retailer World Duty Free accounts for 25% of all UK whisky sales and will now make its range of more than 300 whisky labels available online through www.worldofwhiskies.com
Benefits to members who register include free whisky miniatures with orders, exclusive competitions, tastings and events, quarterly newsletters with news and reviews, advance notice of product launches and articles from the firm’s whisky expert, Charles Maclean.
The site will also feature an interactive facility allowing members to rate and review any of the whiskies available on the website.
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Jonathan Kelsey, senior brand manager at World Duty Free said: "We identified an opportunity to help extend the reach and accessibility of our whisky expertise to a much wider audience and deliver added value and benefits."
There are seven World of Whiskies stores in airports across the UK.
Jane Parkinson, 26.10.2009
