News

Former Wines of South Africa UK team launch WineWorks Studio

12 June 2026 By Sophie Arundel

Industry veterans Claudia Pritchard and Jo Wehring have launched WineWorks Studio, a UK-based marketing, public relations and events agency serving wine businesses in the UK and internationally. The new venture builds on the pair’s previous experience with the former Wines of South Africa UK team.

WineWorks Studio was established in June 2026 as the next step in the careers of Claudia Pritchard and Jo Wehring. The pair draw on more than 50 years of combined experience in the UK wine industry.

Both founders began their careers in UK wine retail before moving into agencies specialising in drinks. Their experience spans multiple grocers, generic bodies, importers, boutique wine producers, and major wine and spirits brands.

Pritchard and Wehring both hold WSET qualifications and describe a long-standing interest in wine and the wider drinks sector.

Agency offering and focus

WineWorks Studio positions itself as a partner to wine businesses, acting as an extension of their teams. The agency works with clients entering the UK market for the first time, as well as those looking to refine their positioning and stand out in a crowded marketplace.

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Its services include strategic input, market insight, media relations, creative development and communications support, alongside events.

According to the founders, the agency is commercially grounded and aims to build long-term client relationships supported by industry experience and established trade contacts.