French vineyard prices fall again as Bordeaux leads decline
French vineyard values fell for a second consecutive year in 2025, according to new figures from Safer, with Bordeaux suffering some of the steepest losses as structural pressures continue to weigh on the country’s wine sector.
According to the latest report from Safer, the French land agency which tracks agricultural transactions, the average price of vineyard land with a protected designation in France declined 2.9% in 2025 to €171,400 per hectare. Excluding Champagne, where prices remain exceptionally high, the average fell 6.8% to €87,400 per hectare.
Bordeaux-Aquitaine recorded the steepest fall among France’s major wine regions, with vineyard prices dropping 23.8% after an 18.4% decline in 2024. Average vineyard values in the region now sit at €77,100 per hectare.
Some of Bordeaux’s most prestigious appellations experienced even heavier losses. Pauillac vineyard land fell 32% to around €1.7 million per hectare, while Margaux dropped 43% to €800,000 per hectare.
The report links the decline to continuing vine removals and wider structural difficulties facing the region.
Burgundy and Champagne remain resilient
While much of France’s vineyard market weakened, Burgundy and Champagne continued to show relative resilience.
In Burgundy-Beaujolais-Savoie-Jura, average vineyard prices rose 3.9% to €307,500 per hectare, with Côte-d’Or reaching around €1 million per hectare, up 5%. Premier Cru red vineyards increased 11%, while red wine vineyards in the Côte de Beaune climbed 20%.
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Champagne also edged upwards, albeit modestly, with average vineyard values rising 0.9% to €1.13 million per hectare. Côte des Blancs approached €1.7 million per hectare following a 3% rise, while prices in the Aube remained stable.
National market under pressure
Elsewhere, the picture remained mixed. Alsace fell 5.4% to €110,700 per hectare, while Rhône and Provence slipped 1% to €58,100. Languedoc-Roussillon edged down slightly to €14,300 per hectare, while the Sud-Ouest dropped 28.1% to €10,300 per hectare. The Loire Valley was one of the few regions to post gains, rising 3% to €52,600 per hectare.
Despite weaker values, vineyard transactions increased in monetary terms. Sales totalled €1.65 billion in 2025, up 16.3%, with 19,000 hectares changing hands across France, representing 2.52% of total vineyard area.
The Burgundy-Beaujolais-Savoie-Jura area led the country in transaction value, generating €579 million in sales, up 73.7%. Champagne recorded €207 million in vineyard transactions.
Structural crisis deepens
Thierry Bussy, president of Fédération Nationale des Safer, warned that the French vineyard market was effectively stalled and described the current situation as a structural restructuring rather than a temporary downturn.
According to Bussy, nearly 30,000 hectares of vineyard have already been uprooted in France, with a similar amount potentially set to follow as producers respond to changing consumption habits and mounting global market pressures.
The figures arrive during broader challenges for the French wine industry. As previously reported by the drinks business, beer consumption in France overtook wine for the first time in modern history in 2025, while global wine consumption continued to decline under the combined pressure of economic uncertainty, shifting consumer behaviour and climate disruption.
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