Vinarchy joins Wine in Moderation
Vinarchy has joined Wine in Moderation (WiM) as an Ambassador Company, becoming the seventh business to take on the role within the programme and support responsible wine consumption.
Ambassador Companies represent the highest level of engagement within the Wine in Moderation programme. Vinarchy’s addition is also notable as it marks a further expansion of the initiative beyond Europe.
Vinarchy, which was established in 2025, has winemaking operations in Australia, New Zealand, Spain and South Africa. Its sourcing footprint also extends across Italy, Argentina, France, the United States and Chile. The business said joining the programme reflects its commitment to sustainability, responsible consumption and the promotion of moderation as part of wine culture globally.
Expanding global reach
Wine in Moderation president Sandro Sartor said: “We are delighted to welcome Vinarchy as an Ambassador Company marking an important step in expanding the programme beyond Europe.
“This represents an important milestone for our programme and reflects its growing global reach. Vinarchy’s commitment demonstrates a strong vision for the future of the wine sector—one where responsibility, sustainability, and culture go hand in hand. By embracing moderation as a core value, Vinarchy is helping to ensure that wine remains a product of enjoyment, heritage, and balance for generations to come.”
As part of the programme, Vinarchy will take part in responsible communication, education and moderation campaigns, while contributing to wider industry initiatives led by the Wine in Moderation community.
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Responsible consumption focus
Amanda Almond, managing director for EMEA at Vinarchy, said: “We are pleased to join Wine in Moderation as an Ambassador Company.
“This partnership provides us with an additional and valuable framework to further strengthen our commitment to responsible wine consumption across our markets, while learning from and contributing to a broader industry effort. Supporting a culture of moderation is an important part of building long-term trust with consumers, stakeholders and communities and will ensure the long-term sustainability of our vibrant and dynamic industry.”
Wine in Moderation said the partnership reinforces the importance of a proactive industry-wide approach to responsible drinking and sustainability, while supporting wine’s continued role in culture and conviviality for consumers who choose to drink alcohol.
Vinarchy joins existing WiM Ambassador Companies Moët Hennessy, Pernod Ricard, Sogrape, Ruffino, Mezzacorona and Caviro.
Established in 2025, Vinarchy describes itself as one of the world’s leading dedicated wine companies, with a portfolio led by Hardys, Campo Viejo and Jacob’s Creek.
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