Rémy Cointreau returns to growth as recovery begins

Rémy Cointreau has reported a return to organic sales growth after three years of decline, offering early signs of a turnaround under new leadership. The modest increase reflects improving momentum, particularly in Cognac, despite ongoing market challenges.

After three years of negative news, Remy Cointreau has seen its organic annual sales increase. Although marginally below analysts’ predictions, the 0.2% organic growth achieved across the company’s portfolio in its latest full year shows the first signs of CEO Frank Marilly having a positive effect of the group.

In the full year, Remy Cointreau achieved organic revenues of €935m, in line with its targets but 5% below the absolute 2025 result. That was entirely down to negative currency movements, notably of the Chinese renminbi and the US dollar.

Cognac shows late momentum

While sales of Cognac, the company’s core product, have been devastated by a combination of tariffs and consumers turning away from the category in both the United States and China, Remy Cointreau’s two biggest markets, they rose by 15.5% on an organic basis in the final quarter.

This was boosted by a “very favourable” result in China, where Remy Martin Cognacs are the category leader, compared with a year earlier.

Cognac sales rose 15.5% in the fourth quarter, supported by strong performance in China, where Remy benefited from a “very favourable” comparison base to a year earlier, the company said.

Regional trends remain mixed

Cognac sales in the Americas enjoyed a very buoyant fourth quarter in 2025, which puts the “slight decline” in the same quarter this year into context. However, the French group says the underlying trends “remain encouraging” in the region where it is concentrating on boosting demand for the VSOP category.

Cognac sales in the EMEA region recorded their second quarter of growth, supported by Europe and travel retail.

Strength in liqueurs and spirits

In the liqueurs and spirits division, Cointreau liqueur, the Botanist gin and Bruichladdich Scotch all outperformed their respective categories in both the latest quarter and over the full year.

Leadership focus on long-term turnaround

These sales figures will be a boost for Marilly, who became CEO only last June, promising to turn performance around and make the French spirits company less reliant on economic cycles.

He is due to set out his longer-term strategy in June.

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