Webinar to examine how AI can transform the wine and spirits trade
On Tuesday 10 March, the drinks business will host a free webinar exploring how artificial intelligence is reshaping personalisation strategies across the wine and spirits trade.
As AI capabilities evolve at speed – enabling increasingly sophisticated product recommendations, targeted communications and data-driven insights – drinks businesses face a particular challenge: applying these tools in a category defined by complexity and deeply subjective consumer preferences.
This session will examine how AI-powered personalisation can be deployed effectively across retail, e-commerce and hospitality, and what a specialist, drinks-focused approach looks like in practice.
Hosted in partnership with Preferabli, which provides recommendation solutions tailored specifically to the drinks sector, the webinar will bring together voices from across the trade — spanning digital retail, hospitality and wine criticism — to assess both the opportunities and practical realities of AI implementation.
The discussion will explore:
Partner Content
- What AI personalisation really means for wine and spirits businesses
- How tailored recommendation engines can enhance customer engagement and loyalty
- Real-world case studies from the on- and off-trade
- Live demonstrations of tools designed specifically for drinks retail and hospitality
Panellists include Danny Cooper, chief information and digital officer at Virgin Wines; Rachel Wilson, general manager of Napa Valley Marriott; and Patrick Comiskey, Master of Fine Arts, wine writer and critic.
Together, they will examine how AI-driven personalisation can enhance the consumer experience – from product discovery to purchase – while addressing the distinct commercial and operational demands of the wine and spirits sector.
The webinar is free to attend and open to professionals across the global drinks trade.
The webinar will be held on Tuesday 10 March, at 16.00 GMT (8.00 PT | 11.00 ET), and please click here to register your interest, and find out more about the virtual event.
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