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Kavalan whisky distillery expands into Bahrain market

Taiwanese whisky producer, Kavalan, has appointed Gulf Brands International (GBI) as its official distributor in Bahrain, aiming to strengthen its regional presence. 

Kavalan whisky Bahrain

The company, known for its subtropical whisky maturation and wide cask portfolio, said its products would be introduced via GBI’s retail, hospitality, e-commerce and duty-free channels.

It will be the first time that Kavalan will be introduced to the Bahrain market. 

King Car Chairman Mr YT Lee said the move marked an important step for the brand. “This is Kavalan’s first market expansion in 2026. It’s a very exciting start to the year and we’re very pleased to be working with one of Bahrain’s leading premium beverage distributors, GBI. As with all Kavalan business development we’ll focus, together, on telling the Kavalan story and raising awareness of our brand to whisky lovers within the country.”

Eight whiskies will be available in Bahrain, including flagship single malts like Kavalan Classic and Concertmaster, as well as Kavalan Lán, Distillery Select No.1, and Solist Ex-Bourbon Cask.

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The expansion strategy will focus on selective distribution and premium positioning, alongside marketing efforts aimed at increasing brand awareness among consumers.

GBI, which operates a major alcohol retail network in Bahrain and supplies hotels, bars and restaurants, will oversee the rollout. The company also manages an e-commerce platform and has experience in travel retail and duty-free sectors.

Jack Booth, Operations Manager at Gulf Brands International, said the malt whisky producer’s craftsmanship, innovation and premium credentials “strongly align with our existing portfolio strategy”. He added: “We see significant long-term potential for the brand in Bahrain and look forward to building Kavalan’s presence through carefully selected channels and meaningful consumer engagement.”

Bahrain has been identified as a growing market for premium spirits, supported by demand from expatriates and consumers seeking high-end whisky brands.

The initial launch is expected to focus on flagship retail outlets and selected hospitality venues, alongside promotional campaigns and brand education initiatives throughout 2026.

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