China’s leading wine regions showcase global ambitions at ProWein
Two of China’s leading wine-producing regions have stepped up efforts to expand their international presence, unveiling their products and expertise at ProWein Düsseldorf last week.
Held from 15 to 17 March in Düsseldorf, ProWein Düsseldorf brought together producers, buyers and experts from across the global wine industry. Among the exhibitors were delegations from the eastern foothills of the Helan Mountains in Ningxia and the Xinjiang region, both aiming to raise their profile overseas.
Ningxia wines seek wider recognition
Organised by local authorities, the Helan Mountain East Foothill wine region presented a joint showcase alongside eight wineries, including Ren Yi Yuan Winery, Kanaan Winery and Helan Qingxue Vineyard.
A dedicated exhibition stand highlighted the area’s distinctive terroir, combining visual design and tasting spaces to introduce international visitors to its production methods and wine culture. Industry professionals were invited to sample wines and learn about the region’s growing reputation for premium production.
Two masterclasses were also held during the event, focusing on how local geography and climate contribute to wine quality, a theme organisers described as central to the region’s development strategy.
Xinjiang’s scale and diversity
Also making its debut appearance at ProWein was the Xinjiang wine region, which sent a delegation of producers including Tiansai Vineyards, Silk Road Vineyards, Chateau Aroma and Chateau Tangting.
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Xinjiang is one of China’s largest grape-growing areas, with producers benefiting from long sunshine hours, significant temperature variation and irrigation from snowmelt originating in the Tianshan mountains.
The region has developed a “4+2” production structure, encompassing four main areas — the Ili River Valley, the northern foothills of the Tianshan Mountains, the Yanqi Basin and the Turpan-Hami Basin — alongside smaller speciality zones.
According to organisers, Xinjiang wines have received more than 2,000 awards in domestic and international competitions, with over 500 won in 2024 alone.
Building international connections
At the exhibition, Xinjiang’s joint stand featured tastings of red, white and sweet wines, as well as opportunities for buyers to meet producers directly.
A masterclass led by wine expert Professor Li Demei offered an in-depth introduction to the region’s terroir, focusing on how its varied landscapes, from desert to mountain, influence wine styles.
Both Ningxia and Xinjiang’s participation reflects a broader push by China’s wine industry to strengthen its global presence, using international platforms such as ProWein to connect with buyers and showcase regional diversity.
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