What’s on at Wine Paris
Starting on Monday 9 February, Wine Paris promises to be busier than ever, and we round up the key events taking place at the fair, from educational masterclasses to networking drinks.
Taking place from 9-11 February 2026 at the Porte de Versailles, Wine Paris is expected to welcome over 6,000 exhibitors from more than 60 countries, including beer, cider, and ready-to-drink (RTD) producers.
The trade fair, which last year drew more than 52,600 trade visitors, is restructuring its offerings around three pillars: Wine Paris, Be Spirits, and Be No, a new standalone event dedicated to no-alcohol drinks.
It plans to feature as many as 180 events, among which will be those staged by the drinks business and the spirits business which are listed below. Should you want to know more about any of these events, or to register your interest, please email Sophie Allan: sophie.allan@unionpress.co.uk
Monday 9 February
Spirits Market Intelligence: What the Data Is Telling Us
- When: 10:30am – 11:30am
- Where: Room 5, Be Spirits Stage, Hall 2.2
Melita Kiely, Editor-in-Chief of the spirits business, will present 2025 spirits data from around the world, alongside 2026 forecasts, future projections, and trends.
From the opening day on 9 February, the Be Spirits Stage will set the tone by examining major global trends, before turning to more exploratory themes such as the subtle pairing of sake and cheese or the diversity of French ciders.
Wines of Hungary masterclasses
- When: 10-10.30am
- When: 3-3.30pm
- Where: Hall 4, stand B135
Patrick Schmitt MW will be delivering two masterclasses on the Wines of Hungary stand at B135 in Hall 4, the first one at 10am, with a second one at 3pm, both on day one of the fair, Monday 9 February.
At 10am on Monday, he will look at the quality and character of sparkling wines from Hungary, presenting a selection of labels from the pioneer of traditional method fizz in the country, Torley, to high-end labels from producers such as Garamvári, Sauska and Kreinbacher. The tasting will draw attention to the quality of sparkling from the country, not just from the classic Champagne variety of Chardonnay, but also Hungary’s great white grape, Furmint.
Then, at 3pm on the same day, also at stand B135 in Hall 4, Patrick Schmitt MW will host a further masterclass on wines from Hungary, this time focusing on samples from volcanic terroirs. In a tasting entitled ‘land of volcanoes’, he will present a range of fine white and red wines from great sites, such as Tokaj, Somló and Mátra.
Both masterclasses are planned to last for no more than 30 minutes.
The Master Winemaker 100: Launch and awards
- When: 7:00pm – 8:30pm
- Where: Room 4, Conferences, Hall 7.1
Hosted by the drinks business, The Master Winemaker 100 Awards Ceremony will celebrate the launch of the new report, with a special award presented to the Master Winemaker of the Year. The Master Winemaker 100 highlights the leading performers from the drinks business’ acclaimed Global Wine Masters series, profiling the winemakers behind the top 100 wines of the past year. Guests will also have the opportunity to taste some of the Grand Master-winning wines from the Global Wine Masters 2025 competitions.
Tuesday 10 February
A sparkling experience, hosted by Henkell Freixenet
- Where: 1:00pm – 2:00pm
- Where: Room 2, Masterclasses, Hall 4
Join Patrick Schmitt MW and Eberhard Benz for an exclusive Sparkling Wine Masterclass, a journey into the world of finesse and diversity of sparkling wine. From the timeless sophistication of Champagne to the vibrant charm of Prosecco, the distinctive character of Cava, to innovative trends like alcohol-free fizz, this immersive tasting experience explores the full spectrum of sparkling wine styles. Guided by expert insights and sensory discovery, attendees will uncover the stories, techniques, and terroirs that make each category unique.
Contemporary rosé masterclass, hosted by the drinks business
- Where: 4:00pm – 5:00pm
- Where: Room 3, Masterclasses, Hall 4
Join Patrick Schmitt MW and Ben Bernheim for an in-depth exploration of contemporary rosé wines. This expert-led masterclass will cover stylistic diversity, terroir expression, and winemaking innovations shaping the global rosé category today. Attendees will gain insights into market trends, premiumisation, and the evolving identity of rosé wines worldwide.
Partner Content
Wines included in the tasting:
- Ribera del Duero Rosado – Pata Negra
- Pink Flamingo Organic Camargue Rosé – Vranken-Pommery
- Fleur de L’Amaurige Rosé – Domaine de L’Amaurigue
- Pure Rosé – Maison Mirabeau
- Aix Rosé – Maison Saint Aix
- Les Aumarets Rosé – Les Vignerons Grimaud
- Nannette’s – Balfour Winery
- Clos du Temple – Gérard Bertrand
Also happening at the show…
International trade and public policy
Three sessions to comprise: a panel discussion examining the EU-Mercosur agreement and its implications for European and South American markets; a session focused on the Indian market and the economic growth opportunities generated by free trade agreements concluded or under negotiation with key trading partners such as the European Union, the United Kingdom and Australia; and a debate on transatlantic trade relations analysing the impact of recent American tariffs on the spirits industry and global trade balances with contributions by American and British industry spokespeople.
Be No Talks
A dedicated space designed to decode and deepen understanding of the alcohol-free market, the Be No Talks consist of 45-minute sessions combining discussions and practical insight.
- No alcohol wine: from trend to transformation: this session explores the development of alcohol-free wine and examines market dynamics, consumption patterns, regulatory frameworks and technological innovation.
- Responsible drinking as a core component of gastronomy: discussions will explore how alcohol-free wines are finding their place on the fine dining scene, focusing on pairing and service logic, as well as their profile on wine lists.
- Are alcohol-free beverages friends or foes of wines and spirits? This debate examines the impact of alcohol-free wines and spirits on traditional models, scrutinising issues of complementarity, evolving usage and emerging market equilibrium.
‘Pairing Perfection’
The Pairing Perfection’ masterclasses span a variety of formats:
- Battle of the mixologists, comparing and contrasting creativity, technique and pairings.
- Cognac Pairing, to rediscover this iconic spirit through food pairings.
- The new pairing frontier, with a session dedicated to matching cheeses with sake as a way of pushing the boundaries of sensory exploration.
- An additional session focusing on agave distillates and pairings with Mexican food with attendance by chef Mercedes Ahumada
- The market/industry focus sessions dedicated to economic and cultural issues.
Be Spirits Stage
From the opening day, the Stage sets the tone by examining major global trends with Melita Kiely (The Spirits Business), before turning to more exploratory themes such as the subtle pairing of sake and cheese or the diversity of French ciders. Day two celebrates innovation and expertise: Pegasus Distillerie reveals its terroir-driven distillation approach; Glen Moray lifts the curtain on the role of cask ageing, while Japanese distillation traditions for Shochu and Awamori invite participants to discover distinctive flavour profiles.
On Wednesday, the IWSR will deliver an analysis of the global spirits arena and masterclasses will focus on food and spirits pairings – from Cognac to Agave – offering an inspiring sensory journey.
Infinite Bar
Located at the heart of Be Spirits, the Infinite Bar spans 40 metres and features 20 mixologists from some of Paris’ most creative and internationally acclaimed bars, including Danico, Moonshiner, Mr Antoine, Red Poppy, Bisou and L’Ours.
Free-pour tastings
Free-pour tasting spaces can be found in the following locations:
- Hall 7.1: free-pour tastings of French and international wines
- Hall 7.3: free-pour tastings dedicated to Loire wines
- Hall 2.1: Be No – over 250 alcohol-free labels
Other major tastings
- The Union des Grands Crus de Bordeaux is hosting a tasting of over 100 wines of the 2023 & 2019 vintages on 9 and 10 February 2026 from 10 am to 5 pm in Hall 7.1.
- Gambero Rosso will present its Tre Bicchieri tasting featuring wines by 60 producers showcased in its 2026 Vini d’Italia guide on 11 February 2026 from 10 am to 5 pm in Hall 7.1.
OFF: Extending the experience
The OFF 2026 guide features over 100 Parisian venues – restaurants, wine bars, cocktail bars and wine merchants – selected for their unique wine and spirits propositions.
Print books of the 2026 OFF Guide will be available throughout Wine Paris.
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