Brad Pitt fronts new campaign for The Gardener Gin
The Gardener Gin has released a new campaign video featuring co-creator Brad Pitt, who pays homage to the French Riviera in a poetic narration.
In a newly launched video campaign, Brad Pitt narrates what he calls a “love letter” to the French Riviera, describing the region as “a beautiful and capricious muse” and “the subtle elegance between pleasure and letting go”.
“This is the way of the French Riviera. This is The Gardener,” Pitt says in the closing lines – a statement that ties the gin to the culture and lifestyle of the Côte d’Azur.
The campaign marks the latest chapter for The Gardener Gin, which was co-created by Pitt, master distiller Tom Nichol, and the Perrin family of Famille Perrin fame. The trio launched the brand during the 2023 Cannes Film Festival.
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Distilled in France and made with botanicals including juniper, angelica, coriander and fresh citrus from Provence, the 100% organic London Dry gin aims to reflect the flavours and atmosphere of the Riviera. Its aqua-coloured bottle, inspired by vintage perfume flacons, picked up a Gold Medal for design at the 2024 Spirits Business Packaging Masters.
The French 75
To accompany the video, The Gardener has introduced a new cocktail: the French Riviera 75 – a variation on the French 75 made with Champagne and the gin’s citrus-forward profile.
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