Noble Rot brings ‘living wines’ to Stoke Newington with new shop
Noble Rot’s Shrine to the Vine has opened its third bottle shop, this time on Stoke Newington Church Street. The store continues the group’s mission to celebrate characterful, artisanal wines that are anything but ordinary.
Dan Keeling and Mark Andrew, co-founders of Noble Rot, have unveiled the third iteration of their wine shop concept in the heart of Stoke Newington, offering a curated range of what they call “living wines”. In typical understated fashion, the pair describe these bottles as “vibrant, characterful and alive, the opposite of industrial plonk that tastes as sterile as UHT milk”.
A third coming for the cult of Noble Rot
The Stoke Newington site marks the third shop under the Shrine to the Vine banner, joining its siblings across the capital. The concept is an extension of the Noble Rot universe, which began life as a cult wine magazine in 2013 before evolving into brick-and-mortar wine bars in Bloomsbury (2015) and Soho (2020).
As with everything Noble Rot touches, the focus is on thoughtfully farmed, minimally processed wines. Expect a trans-European pilgrimage across the shelves, far removed from supermarket monotony.
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Continued growth
This latest opening follows a period of thoughtful expansion for Keeling and Andrew. As db reported in January 2023, a third Noble Rot wine bar and restaurant opened in Mayfair, at 5 Trebeck Street, the former site of brasserie Le Boudin Blanc.
They promised to bring to Mayfair “a buzzing new restaurant with our trademark warmth and fine cooking – plus our most ambitious wine programme yet”.
And so, in the leafy, latte-sipping landscape of north London, a new shrine has risen — not for quiet contemplation, but for animated debate over tannins, terroir and whether that Georgian orange wine really is better slightly chilled.
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