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Kylie reveals anniversary bottle design

22 May 2025 By db staff writer

To celebrate the fifth anniversary of Kylie Minogue’s wine brand, and 20 million bottles sold, the pop star is launching a limited-edition floral bottle.

Kylie Minogue Wines is launching a limited-edition and floral-inspired bottle for the collection’s Côtes des Provence Rosé next week.

Available from 28 May, the elegant bottle has been specially designed to mark five years since the 2020 launch of Kylie’s wine brand, and the date of its release also coincides with the Spinning Around singer’s actual birthday.

“What a thrill to be celebrating our 5th anniversary with this exquisite Côtes de Provence bottle,” Kylie said. “Thank you to our incredible growers, winemakers, distributors and partners who are all such a big part of the Kylie Minogue Wines success story. And of course to everyone who has chosen to enjoy a sip, glass or bottle of our wine. Joyeux Anniversaire!”

Fans can get hold of a bottle this summer at The Roof Gardens in Kensington, as well as Harvey Nichols and online.

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Grapes for the limited-edition Côtes de Provence rosé are grown in the Notre-Dame des Anges vineyard, located at the highest point of the Massif des Maures mountain range. Elegantly pale, the wine has aromas of watermelon and lemon blossom, with crisp red fruit on the palate.

Sales success

More than 20 million bottles of Kylie Minogue wines have now been sold globally, and the brand has grown its export base to 32 countries across a portfolio of nine wines including a Prosecco DOC; Prosecco Rosé; Signature Rosé; Signature Sauvignon Blanc, Vin de Provence Rosé and Cotes de Provence Rosé. Plus two alcohol-free wines: No Alcohol Rosé and No Alcohol Sparkling Blanc.

Kylie’s 0% Sparkling Rosé is the UK’s number one selling branded premium 0% sparkling, accounting for more than 50% of the UK’s zero percent wine market. As for the pop-star’s Côtes de Provence Rosé, it can be found in establishments including Annabel’s, Louie London and Bemelmans Bar at The Carlyle Hotel in NYC.

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