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You can now buy Tom Holland’s beer from Amazon
Bero, the non-alcoholic beer brand created by the Hollywood actor Tom Holland, has been launched on Amazon this week.
All styles of Bero beer, including Kingston Golden Pils, Edge Hill Hazy IPA and Noon Wheat, will be available via the online stores in both six-packs and 12-packs with free shipping also available with Prime.
The brand’s availability on Amazon.com is being positioned as an example of how the drinks industry’s retail channels are changing.
By collaborating with Amazon, a spokesperson got the brand told the drinks business that this is proof the beverage industry is being “reshaped” and that this was fundamental for reaching new consumers.
The spokesperson explained: “Bero is able to bring premium, non-alcoholic offerings into even more spaces where people live, work and celebrate, ensuring that every consumer is able to explore non-alcoholic offerings, regardless of their position on the spectrum of moderation.”
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Describing the beer, Holland said: “For me, Bero is personal. After two years on my sobriety journey, I wanted to create something that reflected my lifestyle and values. This beer isn’t just for those on a similar path, but for everyone who appreciates quality, craftsmanship and living life to the fullest.”
Holland has openly admitted that he has previously been approached by spirits brands over the years, but his preference had always been to drink beer, with lager being his preferred style.
However, after giving up drinking alcohol, the Spider-Man star revealed in interviews that social situations where drinking was part of the event had seen him feel somewhat on the outside. The launch marks a way for re-entering such social gatherings, he explained.
Holland added: “Bero delivers the taste and experience of a great brew, and never asks you to settle for less.”
The full range of Bero beers are available via Amazon.
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