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Viña Concha y Toro reports growth in Q4 sales volume

Viña Concha y Toro has reported a strong close to 2024, with a 4.7% growth in sales volume during the fourth quarter compared to the same period in 2023. 

The Chilean wine giant sold 9.5 million 9-litre cases between October and December 2024. On a value basis, sales soared by 9.1%, reaching CLP$282.9 billion.

The company is set to publish its full financial statements for 2024 on Monday, 10 March 2025, following the close of the markets.

Beer drives growth

One of the key drivers of Viña Concha y Toro’s performance was the robust growth of its non-wine segment, where sales rose by 13.1%, led by beer. This success is closely tied to the company’s increased stake in Cervecería Kross, Chile’s leading premium craft beer brand. In 2024, Viña Concha y Toro exercised its option to purchase an additional 10% of Kross, raising its ownership to 87%, further solidifying its position in the premium beer market.

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Wine sales on the up

The company’s Q4 results were also buoyed by a 3.9% increase in wine sales. For the full year 2024, Viña Concha y Toro achieved a total sales volume of 33.1 million 9-litre cases, reflecting a 3.3% annual increase. On the value front, the figures are even more striking, with a 14.5% rise year-on-year to reach CLP$958.6 billion. This growth was bolstered by higher sales volumes, favourable exchange rates and strategic price adjustments.

Evolving consumer tastes

In 2024, Viña Concha y Toro demonstrated its commitment to innovation with the launch of Casillero del Diablo Zero, the brand’s first alcohol-free sparkling wine in the UK market. Made from 100% early-harvested Chardonnay grapes from Chile’s Central Valley, the wine is de-alcoholised to retain its characteristic quality and is positioned to meet the growing demand for no- and low-alcohol beverages.

The introduction of Casillero del Diablo Zero followed the launch of BeLight, a lower-alcohol sub-brand offering Sauvignon Blanc and Rosé wines with reduced alcohol and calorie content.

Stay tuned for the comprehensive financial results in March, which will likely provide further insights into this strong performance.

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