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Coors light tackles post Super Bowl blues with Timothy Simmons
The day after the Super Bowl, Coors Light helps fans laugh through dreaded case of the Monday blues with a comedic ad campaign.
Coors Light is turning the Monday after the Big Game (the Super Bowl) into a moment of levity and refreshment with its latest campaign. The brand enlists actor and comedian Timothy Simons, best known for Veep, in a hilarious new ad showcasing the chaos of a sitcom gone wrong. Simons’ signature comedic timing brings a light-hearted take on the dreaded “Case of the Mondays.”
In the ad, Simons fumbles through lines and mishaps, embodying the relatable struggle of a Monday that refuses to cooperate. The commercial is part of Coors Light’s broader campaign to help fans “Choose Chill” after the excitement of the Big Game fades.
“Let’s face it: the Monday after the Big Game takes ‘Case of the Mondays’ to a whole new level,” said Marcelo Pascoa, vice president of marketing at Coors Light. “So, we thought, why not turn that classic ‘Case of the Mondays’ into a literal case of Coors Light? Mondays Light is our way of reminding fans to Choose Chill on one of the worst Mondays of the year.”
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As part of the campaign, Coors Light has launched Mondays Light, limited-edition 12-packs available at retailers nationwide. The packaging features a bold design that reflects the brand’s commitment to bringing Rocky Mountain-cold refreshment to one of the hardest Mondays of the year. Fans can also enter a sweepstakes to win their own Mondays Light case.
‘More than just ads’
Marcelo Pascoa added: “For our Big Game campaign, we want to make an impact that is more than just ads and create moments that resonate long after the event. Beyond our spot, we want to give football fans an integrated experience with humour that sparks conversations beyond game day.”
The campaign doesn’t stop there. Coors Light leaned into the Monday chaos with self-deprecating ads that misspelled “refreshment” as “refershment,” echoing the mishaps of a rough start to the week.
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