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Chile’s Don Melchor celebrates milestone with global roadshow

Chile’s ‘icon’ wine brand Don Melchor, which is owned by Viña Concha y Toro, is celebrating its 35th vintage with a tour of its key global markets to showcase the 2021 vintage.

The tour of the key markets will be led by CEO and technical director Enrique Tirado

The tour of the key markets, which will be led by CEO and technical director Enrique Tirado and Viña Concha y Toro’s vice president of wines, Isabel Guilisasti, started in Sao Paulo, Brazil, where it launched its first vintage in 1987, before visiting the US, Mexico, Costa Rica, and Chile. It is then heading to China, South Korea and other countries in Asia before coming to Europe to visit the UK and Nordics.

Enrique Tirado said reaching the milestone in the brand’s history filled him “with excitement and happiness”, having witnessed the development and solidification of the brand’s markets

“Our ability to celebrate Don Melchor in each of these key markets today attests to Don Melchor’s consistently exceptional quality and the greatness of the Puente Alto terroir,” he said.

The 2021 vintage marks the brand’s 35th vintage, which Tirado said “clearly demonstrates the great potential of our unique terroir in the Puente Alto appellation”.

The wine is a blend of 93% Cabernet Sauvignon, 4% Cabernet Franc and 3% Merlot, which has spent 15 months in French oak barrels, 68% new and 32% second use.

” While it genuinely reflects the vintage’s exceptional climatic conditions and precise agro-ecological management, Don Melchor 2021 also demonstrates the maturity and excellence of an entire team committed to producing a world-class wine,” he said. “The wine displays the incredibly unique expression of Puente Alto, instantly revealing the perfect balance of energy and finesse in its aromas and flavours.”

Isabel Guilisasti added that the brand had not only brought great satisfaction to the company but had also achieved “unparalleled global prestige” thanks to the team’s “constant quest for excellence and our privilege in stewarding one of the globe’s best terroirs for Cabernet Sauvignon”.

“I have witnessed how Don Melchor has achieved its position in the international market, where it has certainly shouldered the tremendous responsibility of positioning Chile as a producer of fine wines—a task that it has accomplished with flying colours. As proof of this, its second vintage in 1988 made Don Melchor the first Chilean label to earn a place among the world’s top 100 wines in Wine Spectator’s prestigious global ranking,” she said.

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