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Sopexa changes name to Hopscotch Season

One month after its full acquisition by Hopscotch, communications consultancy Sopexa is changing its name to Hopscotch Season.

The change is part of the company’s development and gives rise to a leading brand in food and beverage communications, bringing together almost 300 experts in EMEA, America, and Asia.

It will also enable Hopscotch Season to extend its consulting activities to “promote art de vivre throughout the world, drawing on the group’s sector-specific expertise”, it said.

The complete integration of Sopexa into Hopscotch marks the latest stage in a story that began in 2016 with the group’s first stake in Sopexa. It was further strengthened in 2019, before becoming fully integrated under the new Hopscotch Season name.

Clear synergies

The merger will see the various areas of expertise — events, digital, PR and public affairs — combine with knowledge of the trade and leading international coalitions of industry players, as well as its 30 agencies worldwide, and the 150,000 opinion leaders in its network.

Hopscotch Season also has a Business Intelligence team which produces studies on consumer patterns worldwide, feeding into the teams of the entire group. One example is the Wine Trade Monitor, a survey that deciphers trends in the international wine market. It also works closely with teams from Hopscotch Interface Tourism, the group’s tourism vertical which joined Hopscotch in 2023, and benefits from their expertise across Europe.

The combination of Season & Interface Tourism networks will create a “worldwide operational network with a team of experts who understand the consumer habits in their different markets”, it said.

Valérie Bonnement, Hopscotch’s deputy managing director, said: “This definitive merger will enable Hopscotch Season to benefit from the group’s diverse expertise in digital events and PR, while Hopscotch Season will give us the benefit of its in-depth knowledge of local markets and consumer habits.”

Pierre-Franck Moley, president of Hopscotch Season and managing director of Hopscotch, said: “We are delighted with this full 100% integration, which consolidates our global network and, by increasing the density of the Hopscotch brand around the world, enables us to accelerate our internationalization to support our clients.”

Changing DNA

In choosing the new name, the brand said: “Seasonality gives life to all plant forms, shapes the way we travel, and influences our homes and lifestyles.

“‘Season’ also evokes the flavours that season our lives and our projects. More creative, more innovative, more ambitious than ever, Hopscotch Season continues to work to create commitment and federate communities aware of environmental and social issues.”

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