Roger Federer stars in new Moët & Chandon ad

Tennis legend and Moët & Chandon brand ambassador Roger Federer stars in a new advert for the Champagne house where he plays a host preparing for a glamorous party.

Federer has been brand ambassador for the Champagne house since 2012 and previously starred in Moët & Chandon’s 2015 advertising campaign, titled The Now.

In this latest film, titled The Iconic Moments, the seven-time Wimbledon champion can be seen clad in a tuxedo, dashing around, making sure every detail is perfect before his guests arrive. It was shot in the opulent interior Château de Saran, which has been one of Moët & Chandon’s Champagne residences since 1801 and was restored in 2019.

Federer said of his involvement in the short film: “I thoroughly enjoyed playing the role of a dapper host planning a convivial French dinner party with the invaluable assistance of my friends. This joint effort was like real life, and it turned out perfectly because of its authentic, shared moment.”

Among the “friends” starring alongside Federer, and offering a helping hand before the party, is Lashana Lynch, known for her role in the latest James Bond film No Time to Die. There are also cameos from Canadian model Coca Rocha, Yannick Alléno (who operates 17 restaurants with 15 Michelin stars across them and is an ambassador for Moët & Chandon), and cellar master Benoît Gouez.

The presence of each of these figures is intended, according to the brand, to represent how Moët & Chandon has a role to play in the fields of sports, fashion, cinema, gastronomy and, of course, oenology.

The film finishes with them and various other guests sat at a grand table, toasting with Moët Impérial.

Alongside Champagne, Federer has also previously voiced a preference for several other fine wines, especially those from the 2009 vintage.