This Halloween horror bar charges customers by their heart rates

The Kraken Rum has launched a Halloween bar requiring guests to wear heart rate monitors as they navigate an immersive horror experience, with drinks prices determined by their BPM.

This Halloween, The Kraken is opening a horror bar where the price a visitor pays for drinks is determined by their own heart rate.

On arrival, guests will don heart rate monitors before being thrown into an immersive experience designed to test people’s resilience to fear.

The more a guest’s heart pounds, the more pounds they’ll pay at the bar.

Screamfest VII: Shock Exchange was developed with The Recreational Fear Lab and is scientifically designed to do the one thing it tests you on: raise heart rates.

Once through the horror gauntlet guests will find themselves in the relatively safe embrace of The Beast’s bar, where they’ll discover just how much they were able to control their BPMs.

Those with lower heart rates will have their bravery compensated, while those who let fear take over will be charged incrementally more.

Screamfest VII: Shock Exchange will also be available as a VR experience at bars in Glasgow, Birmingham and Leeds, complete with heartrate monitors and VR headsets immersing guests into the world of the horror gauntlet. After removing the headsets, Kraken fans will discover whether their hearts betrayed them and what prices they’ll pay for their evening’s cocktails.

Tickets will cost £10 and include a cocktail. The experience is running from 26th – 28th October at Clerkenwell Catacombs (2 Sans Walk, London EC1R 0AS).