Vinexposium launches first awards scheme with sustainable focus
Applications close on 22 September for the first V d’Or Business Awards by Vinexposium, recognising ambitious and sustainable initiatives in the wine and spirits industry.
Rodolphe Lameyse, Vinexposium CEO, said he was delighted to be launching Vinexposium’s first awards scheme.
“Our aim through the V d’Or awards is to champion the vitality of the wine and spirits industry and promote the projects and achievements that build performance, sustainability and community spirit within the wine and spirits sector,” he said.
The competition is free to enter and open to wine and spirits producers, importers and retailers of all sizes, generic bodies, communication agencies and other third-party suppliers. Entrants do not have to exhibit at Wine Paris & Vinexpo Paris to be eligible.
Six V d’Or will be awarded. Five criteria have been defined for each of the awards, including the CSR impact of each initiative.
The six categories are:
Best export strategy — rewarding the best export growth strategy: launch on one or more new market, growth on a new market.
Best new business solution — rewarding a new business solution – service, tool, or digital offering – which disrupts the market and will develop the sale of wines or spirits.
Best joint initiative — rewarding the initiatives of a group of actors within the wines and spirits industry in promoting a collective project.
Best brand experience — rewarding the marketing strategy implemented by an actor within the sector with the goal of offering the consumer a memorable experience.
Best eco-friendly market launch — rewarding innovative, eco-friendly initiatives surrounding the market launch of a product: packaging, merchandising, retail, etc.
Best heritage initiative — rewarding initiatives which allow the sharing of expertise, a skill or a process.
Initiatives must have been implemented or officially announced after 1 January 2022.
Entries will be judged by the V d’Or panel of international professionals and experts. A shortlist by category will be revealed at a press conference in November 2023 and the winners will be announced on 11 February 2024, ahead of the official opening of Wine Paris & Vinexpo Paris 2024.