Majestic teams up with Uber Eats to deliver wines to customers this Christmas

Forget Santa and his sleigh — this year Uber Eats will be delivering the Christmas goodies as part of a partnership with retailer Majestic to get wine, beer and spirits to customers in 20 minutes.

The new partnership will allow Majestic customers to order from hundreds of the retailer’s wines through the Uber Eats app, for delivery to their homes.

The partnership launched on Thursday from an initial eight Majestic stores (Birmingham, Brighton, Cambridge, Clapham, Esher, Notting Hill, St John’s Wood and Westbury-on-Trym) and will roll out to a total of 177 stores by the end of October.

Under the terms of the partnership, Majestic will be Uber Eats’ headline partner for drinks, meaning it will permanently feature at the top of the alcohol section of the app.

Key categories will be on offer to customers at home, including Champagne, Sparkling, Bordeaux, Loire, Italy, Australia and New Zealand. Majestic will sell its own-brand Chosen By Majestic and Definition ranges through Uber Eats, as well as products from brand including Bollinger, Cattier and Taittinger, plus its growing beers and spirits proposition.

The new partnership comes as Majestic seeks to build on the online growth it has experienced since the Covid-19 pandemic, and capitalise on the growing shift from its customers towards seeking local delivery solutions.

Majestic’s e-commerce sales accounted for more than 20% of retail revenues in 2022/23.

Majestic chief operating officer Rob Cooke said: “Our mission at Majestic is to help people discover and buy wines, beers and spirits they will love, and this partnership with Uber Eats will allow us to deliver to even more households whenever they need us.

“We know that our online customers value the flexibility of shopping the stock available at their local stores in real time – now they have the added convenience of being able to get our award-winning wines delivered to their doorsteps in as little as 20 minutes. It’s a combination we know our customers will love and we are looking forward to rolling out the partnership with Uber Eats across the UK.”

Alex Troughton, head of commerce at Uber Eats said: “We are delighted that Majestic are joining the Uber Eats platform. This new partnership is all part of our commitment to ensuring our customers are able to get anything, anytime, at the touch of a button.

He added: “It’s all about combining the benefits of tech, convenience and speed to offer the best choice.”