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Proof & Company partner with Marriott in China
Spirits company Proof & Company has announced a partnership with Marriott International as their strategic spirits partner across various locations in China.
The partnership will place Proof & Company as a major player in the premium spirits offering at select hotels across the mainland and South Asia Regions. With a strong emphasis on ecoSPIRITS – the low carbon, low waste distribution technology for premium spirits from the Proof & Company – the partnership will aim to raise the sustainability efforts in the Marriott International hotels across the region.
As well as supplying the range for the hotel group’s new spirits programme, Proof & Company will also provide consultancy on drinks concepts and experiences, spirits education and training through Proof Creative, their team of drinks ‘evangelists’.
Michael Malik, Chief Operations Officer, Greater China, Marriott International, said: “We are very pleased to start this meaningful partnership with Proof & Company. Based on Marriott Bonvoy’s extensive F&B portfolio, the partnership underscores our commitment to continuously refining each detail of our offerings. It also enables us to introduce more ways to reduce our carbon footprint, which is a testimony of our long-standing ambition to practice sustainability in every aspect.”
Kickstarting the partnership, Proof and Company CEO Paul Broadbent delivered a key speech at the 2023 Marriott International Greater China Food and Beverage Conference in Sanya on Hainan Island in mid-April.
Paul Broadbent, CEO of Proof & Company, said: “We’re thrilled to be partnering with this iconic hotel chain across different cities in China, not only because it allows us to harness our extensive logistics and supply network to support their spirits offering, but also because it engages our award-winning ‘Proof Creative’ team with their hotels to elevate the beverage experience.
“We can’t wait to get started and are particularly excited to be embedding the ecoSPIRITS technology into such a large platform, helping to reduce waste and carbon emissions, something we are all striving to achieve in today’s world.”